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Girl Gone Travel

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August 2, 2022

Life in the Finger Lakes

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It’s officially been a year since my family and I relocated to the Finger Lakes region of New York. Honestly, I can’t believe it. In part because we still have unpacked boxes hidden away for when we have time to go through what now feels like another life and because it all came so fast.

I also can’t believe it’s been this long since I’ve written on my beloved blog (though those wanting more regular posts to know just to follow my Instagram). That bit is because I’ve been really busy growing my business and, when not working, trying to disconnect and take in this wonderful new life we’ve created for ourselves.

Some friends and followers have asked a few questions about life here, and I thought I would use this update to answer some of those and give a glimpse into what has changed for us.

GROWING OUR SMALL BUSINESS

Since I last wrote my husband has quit his high-end, high-paying job in New York City to come work for our agency, Brave World Media, full-time. Even though this was my idea, and I really worked to convince him to do this, I was a mess when he finally did. All the insecurities of owning my own business, plus those pesky voices that made me doubt myself made for a weird, surreal transition. Though I tried to keep an optimistic face, the truth is I was scared…but also incredibly confident that it was the right choice for him, us, our business, and our family.

We decided earlier on that we didn’t want to play the political games or immerse ourselves into a system where it became about who you knew more than anything. Instead, we took the slower route of building on our reputation and word of mouth. So, my husband and I put our heads down and got to work, and it is paying off. This has also made our work feel incredibly fulfilling and enjoyable.

In the process, we’ve really come to appreciate how much more we can do here as small business owners and entrepreneurs. The room to grow and be creative and to really build something meaningful. We work hard and are committed to quality and meaningful relationships, and we are seeing the rewards that come with that, something that easily gets lost and goes unnoticed by so many in the big city.

This November Brave World Media will turn 6 years old (!!!). This dream I had to build something that would help to do more than just marketing and communications has grown into a business that supports my whole family…and because of this move, I get to do it with my husband by my side.

I never thought I would create and build something that would make it possible to work with the love of my life, much less be able to support our whole family. I am incredibly proud of myself for this accomplishment…and happy that I found the place that helped make it possible.

While I know moving overseas to start a business or freelance and become a digital nomad is the big thing now, I also know this isn’t something many people can or want to do. (Not to mention, I have very strong opinions about how these digital nomads are hurting many of the communities they are helping to gentrify…but that’s a topic for another post). There are places that don’t require you to uproot your life abroad and that are incredibly amiable to those wanting to start a business or change careers to something a bit less stressful and chaotic. I am so happy I landed here.

A MORE LAID-BACK LIFE – SORT OF

Being a small business owner also means you don’t operate by traditional 9-5 schedules. It is tempting to always work, but not as tempting as it is to enjoy the outdoors. It is so beautiful here that we make sure to carve out time to take it all in as much as we can, whether that is spending time on the lakes, hiking, exploring new towns and businesses, or just sitting outdoors taking in the sunsets – which are breathtaking!

One thing I have learned about people, in general, is how easy it is to take for granted the things around us. I did for a long time, and it took me moving out of New York City to appreciate what that insane, crazy, busy city has to offer and how many gifts it has to give those who have the grit to stay. I try not to take anything for granted like that again because I miss on so much otherwise.

The Finger Lakes is no different. Some people here can’t see what I see and don’t understand why I love it so much. And there are some people who have never been here or might have just driven through who just don’t get it. I also understand that for some life is harder, with many challenges and far fewer privileges. I understand, too, that not every place is for everyone.

So this is from a very personal perspective. For us, life here has been healthier, more rewarding, and a lot less stressful. We feel like we can breathe and happiness to our core, and we enjoy having so much nature and beauty at our fingertips.

FINDING MY PEOPLE

Before I knew anything, I worried about rural America’s racism and politically conservative reputation…the antithesis of who I am, what I believe in, what I stand for, and who we are as a family. I worried about the lack of diversity especially when so many people told me there was none here. The years, traveling, and many moves have taught me that some of these things can and do exist anywhere, even in my proudly proclaimed liberal former New Jersey neighborhood. And so as a woman of color, I do still make choices considering all of these factors, but these are not choices exclusive to where I live now. In fact, I very quickly learned that there are plenty of diverse, opened-minded, welcoming, and progressive communities in the region – I simply wasn’t talking to the right people. This past year, we have befriended a beautiful mosh posh of diverse people, in large part because we opened ourselves up to it and didn’t allow our apprehensions or preconceived notions to limit us.

Yes, I can regularly enter spaces where I am the only person of color, and yes, even those most well-intentioned people can say the most ignorant things, but our circles are wide, and we seek out other spaces and other people and have learned that there are quite a few more who were looking for us as much as we were looking for them.

I am so happy that I didn’t allow my previously uninformed generalizations to limit me in finding my people and the beautiful spaces they have welcomed us into.

what’s next

It’s hard to envision the future as we are still adjusting to our present reality. We are currently working on exciting projects with new clients and planning a few international trips before the end of the year. (Yes, we are planning a lot more travel again!)

We hope to grow our agency next year, though our goal is not to get too big so that we can always continue to deliver more personalized experiences.

I want to blog more…my goodness, I need to share with you all the places and things I have tried, visited, and loved!

And lastly, I will continue to share more regularly on social media, but I am so moved by messages I have received from readers around the globe telling me they miss my voice on here. Thank you! I will make every effort to share a lot more over the next few months.

In the meantime, let me know in the comments what else I can share with you about life in the Finger Lakes or a move like this! Happy to share!

Thanks for reading!

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Carol Cain

Brooklyn native Carol is happiest when on an adventure, whether close to home or farther away. She is a small business owner and travel writer. In addition to creating Girl Gone Travel, she is the Founder and Principal of Brave World Media, a social media marketing, communications, and branding agency. She's mom to three wonderful sons and wife to a handsome Irish/Scot. She lives, works, and plays in the beautiful Finger Lakes region of NY.

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About me

Hi! I'm Carol! I am an award-winning travel blogger, a keynote speaker, and the Principal and owner of Brave World Media, a social media marketing, communications, and branding agency. I a wife to a handsome Irish/Scot and a mom to 3 sons. Welcome to my blog where I share stories of my travels and professional public relations insights and advice. Thank you for reading and for your support!

Carol Cain

Contact

  • caincarol@gmail.com

Follow @girlgonetravel

Happy winter and merry everything as we enjoy anot Happy winter and merry everything as we enjoy another snowy day in the Finger Lakes. 

Personally, I am ready to hibernate for a bit and enjoy a book or two by the fire while the sounds of my guys fills our home. 

I am in no rush to start the new year but am also excited to get started. I want a year filled with more time with friends, and pursuing projects that I am really inspired by and to be surrounded by inspiring people. I expect to say no a lot this year, after so many years of saying yes and regretting it. I want days that feel happy and healthy and fulfilling. 

Not too much to ask, right? And I wish you all a happy and healthy year too. May you love and be loved in all the ways you deserve and need. ❤️

Thanks for the follow, the support, the DMs and comments, and kindness expressed and shared.
This time of year is a joyous one but it can also This time of year is a joyous one but it can also be terribly overwhelming and draining. 

As someone managing two small businesses and all that life throws my way, I felt I needed a little escape, and Rochester always delivers!

We booked a hotel room, hit up all of our favorite spots, and a couple of new ones. On the list of musts:

📍Highland Park Diner- a must for a hearty breakfast to start the day. Best on weekdays for no crowds. 
📍Siren and the Sea - new cafe bookstore full of good reads, cozy vibes, and yummy drinks
📍Happy Earth Tea - where I picked up some delicious chai and matcha (also a sweet little yap spot with friends). 
📍Lamberton Conservatory - especially this time of year as it’s decorated for the holidays. Was a lovely spot to sit on a bench and zen out for a bit.
📍Winter Swan Coffee - afternoon cafecito, gift and plant shopping
📍Ugly Duck Coffee - the main reason we were inspired to come to Rochester on this specific day, for their Industry Night, where we nerded out about coffee “and beyond”. Of course we went back the next morning for coffee!
📍Rochester Public Market - for some evening holiday market strolling and hellos to our friends Sylvan Farm and Cidery who were working the market!
📍Lucky’s for dinner - yummy, but man oh man do I miss their onion rings!

Absolutely love this city for it’s ability to make me feel happier and lighter. Happy place 🫶🏾.
I’ve seen some pretty spectacular sunsets in my I’ve seen some pretty spectacular sunsets in my travels. Some of my absolute favorites have been on a beach in Mazatlán, Mexico, behind The Brandenburg Gate in Berlin, Germany, while sitting on a fisherman’s dock in Seoul, South Korea, along the rugged seashore of La Perla, Puerto Rico, and here in the Finger Lakes. Not an exaggeration. The sunsets here are stunning. Breathtaking even. 

#fingerlakes #newyork #citygirlinthecountry #sunsethour
As a Brooklyn girl, born and raised, I never could As a Brooklyn girl, born and raised, I never could’ve imagined a reason to stray too far from my beloved city…and then, I found the Finger Lakes. Never say never. 🤷🏾‍♀️

Bonus: Brooklyn feels like a world away from all this peace and beauty, but it’s only a 4 hour drive. 🫶🏾

#fingerlakes #newyork #citygirlinthecountry #roadtrip
During my recent jaunt to @visittheberkshires I im During my recent jaunt to @visittheberkshires I immersed myself in @massmoca bliss. With 250,000 square feet of gallery space, it’s easy to understand how with three visits thus far,  I still haven’t seen all there is to see. 

Strolling the interconnected buildings and walkways leads you into a new experience, and with each ticket allowing for two consecutive day visits, you are encouraged to take your time. 

Another thing to note is that in between my visits (separated by a month’s time) I got to see new installations that weren’t there before, as many of the exhibits are ever-evolving. 

I have yet to visit during warmer temps, when the outdoor spaces are activated with more art and events, so am definitely excited to return. It would also be cool to catch a live performance there! 

Bonus: the coffee shop adjacent to the museum - @tunnelcitycoffee - serves up some good sips, and I highly recommend reservations to @casitaberkshires, the Mexican restaurant also on campus.

#berkshiresma #roadtrip #museum #massmoca #visitberkshires
This winter promises to be a snowy one and honestl This winter promises to be a snowy one and honestly, I couldn’t be more excited. Experiencing true four seasons is one of the things I love about living here because everything changes each time. The energy is more serene and mellow. The world is so chaotic and sad in many ways these days, it’s really healing to be surrounded by the quiet and stillness of nature on a snow day in the Finger Lakes. 

#fingerlakes #upstateny #snowday

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