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August 2, 2022

Life in the Finger Lakes

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It’s officially been a year since my family and I relocated to the Finger Lakes region of New York. Honestly, I can’t believe it. In part because we still have unpacked boxes hidden away for when we have time to go through what now feels like another life and because it all came so fast.

I also can’t believe it’s been this long since I’ve written on my beloved blog (though those wanting more regular posts to know just to follow my Instagram). That bit is because I’ve been really busy growing my business and, when not working, trying to disconnect and take in this wonderful new life we’ve created for ourselves.

Some friends and followers have asked a few questions about life here, and I thought I would use this update to answer some of those and give a glimpse into what has changed for us.

GROWING OUR SMALL BUSINESS

Since I last wrote my husband has quit his high-end, high-paying job in New York City to come work for our agency, Brave World Media, full-time. Even though this was my idea, and I really worked to convince him to do this, I was a mess when he finally did. All the insecurities of owning my own business, plus those pesky voices that made me doubt myself made for a weird, surreal transition. Though I tried to keep an optimistic face, the truth is I was scared…but also incredibly confident that it was the right choice for him, us, our business, and our family.

We decided earlier on that we didn’t want to play the political games or immerse ourselves into a system where it became about who you knew more than anything. Instead, we took the slower route of building on our reputation and word of mouth. So, my husband and I put our heads down and got to work, and it is paying off. This has also made our work feel incredibly fulfilling and enjoyable.

In the process, we’ve really come to appreciate how much more we can do here as small business owners and entrepreneurs. The room to grow and be creative and to really build something meaningful. We work hard and are committed to quality and meaningful relationships, and we are seeing the rewards that come with that, something that easily gets lost and goes unnoticed by so many in the big city.

This November Brave World Media will turn 6 years old (!!!). This dream I had to build something that would help to do more than just marketing and communications has grown into a business that supports my whole family…and because of this move, I get to do it with my husband by my side.

I never thought I would create and build something that would make it possible to work with the love of my life, much less be able to support our whole family. I am incredibly proud of myself for this accomplishment…and happy that I found the place that helped make it possible.

While I know moving overseas to start a business or freelance and become a digital nomad is the big thing now, I also know this isn’t something many people can or want to do. (Not to mention, I have very strong opinions about how these digital nomads are hurting many of the communities they are helping to gentrify…but that’s a topic for another post). There are places that don’t require you to uproot your life abroad and that are incredibly amiable to those wanting to start a business or change careers to something a bit less stressful and chaotic. I am so happy I landed here.

A MORE LAID-BACK LIFE – SORT OF

Being a small business owner also means you don’t operate by traditional 9-5 schedules. It is tempting to always work, but not as tempting as it is to enjoy the outdoors. It is so beautiful here that we make sure to carve out time to take it all in as much as we can, whether that is spending time on the lakes, hiking, exploring new towns and businesses, or just sitting outdoors taking in the sunsets – which are breathtaking!

One thing I have learned about people, in general, is how easy it is to take for granted the things around us. I did for a long time, and it took me moving out of New York City to appreciate what that insane, crazy, busy city has to offer and how many gifts it has to give those who have the grit to stay. I try not to take anything for granted like that again because I miss on so much otherwise.

The Finger Lakes is no different. Some people here can’t see what I see and don’t understand why I love it so much. And there are some people who have never been here or might have just driven through who just don’t get it. I also understand that for some life is harder, with many challenges and far fewer privileges. I understand, too, that not every place is for everyone.

So this is from a very personal perspective. For us, life here has been healthier, more rewarding, and a lot less stressful. We feel like we can breathe and happiness to our core, and we enjoy having so much nature and beauty at our fingertips.

FINDING MY PEOPLE

Before I knew anything, I worried about rural America’s racism and politically conservative reputation…the antithesis of who I am, what I believe in, what I stand for, and who we are as a family. I worried about the lack of diversity especially when so many people told me there was none here. The years, traveling, and many moves have taught me that some of these things can and do exist anywhere, even in my proudly proclaimed liberal former New Jersey neighborhood. And so as a woman of color, I do still make choices considering all of these factors, but these are not choices exclusive to where I live now. In fact, I very quickly learned that there are plenty of diverse, opened-minded, welcoming, and progressive communities in the region – I simply wasn’t talking to the right people. This past year, we have befriended a beautiful mosh posh of diverse people, in large part because we opened ourselves up to it and didn’t allow our apprehensions or preconceived notions to limit us.

Yes, I can regularly enter spaces where I am the only person of color, and yes, even those most well-intentioned people can say the most ignorant things, but our circles are wide, and we seek out other spaces and other people and have learned that there are quite a few more who were looking for us as much as we were looking for them.

I am so happy that I didn’t allow my previously uninformed generalizations to limit me in finding my people and the beautiful spaces they have welcomed us into.

what’s next

It’s hard to envision the future as we are still adjusting to our present reality. We are currently working on exciting projects with new clients and planning a few international trips before the end of the year. (Yes, we are planning a lot more travel again!)

We hope to grow our agency next year, though our goal is not to get too big so that we can always continue to deliver more personalized experiences.

I want to blog more…my goodness, I need to share with you all the places and things I have tried, visited, and loved!

And lastly, I will continue to share more regularly on social media, but I am so moved by messages I have received from readers around the globe telling me they miss my voice on here. Thank you! I will make every effort to share a lot more over the next few months.

In the meantime, let me know in the comments what else I can share with you about life in the Finger Lakes or a move like this! Happy to share!

Thanks for reading!

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Carol Cain

Brooklyn native Carol is happiest when on an adventure, whether close to home or farther away. She is a small business owner and travel writer. In addition to creating Girl Gone Travel, she is the Founder and Principal of Brave World Media, a social media marketing, communications, and branding agency. She's mom to three wonderful sons and wife to a handsome Irish/Scot. She lives, works, and plays in the beautiful Finger Lakes region of NY.

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About me

Hi! I'm Carol! I am an award-winning travel blogger, a keynote speaker, and the Principal and owner of Brave World Media, a social media marketing, communications, and branding agency. I a wife to a handsome Irish/Scot and a mom to 3 sons. Welcome to my blog where I share stories of my travels and professional public relations insights and advice. Thank you for reading and for your support!

Carol Cain

Contact

  • caincarol@gmail.com

Follow @girlgonetravel

Finally had a chance to stop into @thefastracks by Finally had a chance to stop into @thefastracks by @julietsfinds to congratulate her on her sweet shop and journey. If you have been following Juliet, you know she is a pro at thrifting amazing finds, and now you get to enjoy from it all. But I have especially loved following her journey into finding her shop, turning it into what it has become, and now seeing it packed with goodies and customers. 

Bravo, Juliet! So happy for you and our community, and wishing you continued success! Go give her some love! She’s right on Bridge St. in Corning!

#smallbusinesslove #fingerlakes #womanowned #corningny
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Our youngest boys go back to college and I feel like we only just picked them up for summer break. 

Summer’s end is near, and while there are a few things I still want and need to do, I will confess I am not entirely sad about it. 

Life is a whirlwind. I have no clear view of what’s next or where I am going, but I have a goal 🤷🏾‍♀️So, yay? I am however really happy. There’s something about the unpredictable that I love, and hate. 

If only time would slow down just a little bit. I don’t want to miss a thing. But it’s all moving so fast, I am afraid I often do. 

Hope you are having better luck at holding on to the moments before they become memories.
Epic morning check list: First day’s screening o Epic morning check list: First day’s screening of The Odyssey in Rochester’s IMAX theater, followed by brekkie and a cafecito or two at @montgomerycourtcoffee, one of our bucket list cafes!

Bonus: getting to connect in person with owner Colin, and walking away with a bag of his Brazil roast, which is 😘👌🏾as a cold brew. The breakfast burritos are a must, but we are late to this game cause everyone already knows, and the vibe is ✨it✨.

If you haven’t already, add them to your list of must-visit cafes in ROC…and yes, the movie was awesome. 

#rochester #newyork #coffeetiktok
No words needed. 🥰🌅 #fingerlakes #sunset #n No words needed. 🥰🌅

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Good morning! This Sunday, you can find me in Corn Good morning! This Sunday, you can find me in Corning working @cafecomodony for “Sundays on The Square” from 11-3. Come out and say hi!
July in a few clips. It’s crazy to me how this July in a few clips. 

It’s crazy to me how this month flew by. We spent time working on BOTH our small businesses, were intentional in carving out time for the people we love, made sure to take moments to breathe and relax, and got a new puppy 🐾

That fact that it is ALREADY August goes to show just how easily and quickly time can slip you by, and I for one, want to take as much of this life in  as I can. 

Hoping for more afternoons by the lake, more travel capturing the beauty of this place, more time with my boys before they head off to college, more creative projects with our wonderful @braveworldmedia clients, more conversations and coffee with our @cafecomodony regulars, more laughter with our friends and family, more soft time with my hubby, and so many more moments of feeling joy in building a life on my own terms. 

Looking forward to what this month brings.

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