Branded content is not the same as a curated lie. The difference between authentic influencer marketing and a deceitful campaign.
Read More
Category
Public Relations & Branding
When I first started working in public relations, I was most excited about identifying the stories and narratives of a particular client that would most connect with their audience - or when working as an in-house communications team, finding interesting ways to sh[...]
Over the past couple of the days several posts are going around about Instagrammers getting scammed with an offer to do a photo shoot in Asia, kicking off in Jakarta where the scam comes to a head in every instance. You can read a couple of those experienc[...]
One of the things that I have loved the most about being a blogger is the storytelling.
Travel for free is a myth. Quitting your job to travel doesn't mean you won't have to work. Here's a dose of reality and some tips.
For all the changes that have happened in the last decade, when it comes to diversity in travel media, we still have a long way to go.
Travel is personal to me, as it should be to you.
We all started somewhere. But it is how we move forward that matters most.
Recently, I received the good news that my brand, Girl Gone Travel, has officially and finally had its trademark approved, registered, and published. So, really, it's now Girl Gone Travel® (to be noted on my logo as soon as my designer/art director/husband gets to[...]
I love a good press trip. Some hold up their noses to it. Others see them as their sole means for travel. I am neither extreme. I appreciate a good press trip for the same reasons I appreciate any opportunity to obtain content for work. Over the years I have gotten[...]
