Branded content is not the same as a curated lie. The difference between authentic influencer marketing and a deceitful campaign.
When I first started working in public relations, I was most excited about identifying the stories and narratives of a particular client that would most connect with their audience - or when working as an in-house communications team, finding interesting ways to sh[...]
Over the past couple of the days several posts are going around about Instagrammers getting scammed with an offer to do a photo shoot in Asia, kicking off in Jakarta where the scam comes to a head in every instance. You can read a couple of those experienc[...]