A hidden gem in New Jersey for the art- and nature-lovers of all ages.
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Branded content is not the same as a curated lie. The difference between authentic influencer marketing and a deceitful campaign.
I saw an inquiry from a fellow female travel blogger in a closed, private group asking about a press trip she had been considering but had heard rumors about. When she mentioned the destination I realized I had heard some stories too - and I refuse to call them rumors because a rumor has the potential of being a lie, something made up, distorted from truth. These stories are ones I he[...]
When I first started working in public relations, I was most excited about identifying the stories and narratives of a particular client that would most connect with their audience - or when working as an in-house communications team, finding interesting ways to share the narrative selected by our executives with the community it aimed to reach. Not much about that work has changed. Thoug[...]
Over the past couple of the days several posts are going around about Instagrammers getting scammed with an offer to do a photo shoot in Asia, kicking off in Jakarta where the scam comes to a head in every instance. You can read a couple of those experiences here, here, and further summarized here. Below, I wanted to add a few more things that I have learned along the way that[...]
One of the things that I have loved the most about being a blogger is the storytelling.
Summer in Finger Lakes Wine Country with kids in tow.
Summer vacation getaway and fireworks fun at the Finger Lakes.
One of the most beautiful things about travel, and the stories about the same is the authenticity of it, especially when it comes to traveling with our kids.
Spending time not traveling has reinforced my belief of why traveling is so important for us all.
