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Public Relations & Branding

Public Relations & Branding
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February 14, 2014

Social Media and The Threat of Assumption on Our Brands

Today I made a phone call that I have wanted to make for about a year. I called a blogger whom I had been a total jerk to, and whom I had hurt with my words, and apologized. I took full responsibility for my words and my actions, acknowledged how they didn't deserv[...]

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Public Relations & Branding
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October 25, 2013

Condé Nast’s Choice To Stop Using Interns Might Help With Diversity in Media

Julia Beck, friend and founder of Forty Weeks, shared this article announcing the news that Condé Nast will stop using the help of interns to avoid liability. Liability that it has faced due to the fact that they have allegedly abused the program (and the interns)[...]

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September 20, 2013

Too Old? The Follow Up & Answer

Just yesterday, I wrote this. I will admit that I had pretty much started to give up, play that voice in my head of it's not a big deal. My husband worried that I would draw negative feedback from "the industry", asked if I had gotten any push back, if I had starte[...]

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August 5, 2013

The Role of Media & Diversity: Sticking Out Like A Sore Thumb

I was at a press event with a little over 35 other travel writers, bloggers, and brand representatives. I was talking to a travel writer about Japan, extremely curious about it because it is one of the places my family and I want to travel to soon. I asked her wha[...]

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Public Relations & Branding
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July 29, 2013

Is The Blogger Only As Good As Their Sponsorship?

Sponsorships. It is the factor in many conversations on blogging that often divide the blogger from the journalist, the self-proclaimed ethical writer from the so-called non-ethical one, the true professional from the opportunist. It is the thing that allow elitist[...]

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March 20, 2013

Pitching Bloggers: To Call or Not To Call

I am having a hard time focusing this morning. I am exhausted from a 5 and half day trip and am feeling the pressure of impending deadlines. It's taking me a bit to get to things, but I was just getting to it when my phone rang. 212 number. NYC. I immediately imagi[...]

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Public Relations & Branding
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October 13, 2012

People

The train started to move. I sat quietly, completely aware. More aware of being on the train than I have been in a long time. More aware because my biggest source of distraction - my phone - was inadvertently left home. Instead of aiming for a panicked rush back in[...]

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October 3, 2012

It’s Time to Take Back The Blog

Have you heard the news? Facebook is killing how we connect with our audience. Ok, maybe I am being a little dramatic, but not by much. Some people are blaming Edgerank, an algorithm developed by Facebook to govern what is displayed and how high on people's news[...]

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September 15, 2012

What’s in a name?

Re-branding my site and bringing it to life was a catharsis for me. I was full of apprehension and insecurity over it. Afraid that I would somehow let down the many people who have supported me thus far. And that's what is so interesting about change, isn't it?[...]

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September 7, 2012

Working with Latino Bloggers: The Mystery, The Myths

I am going to do something here that I rarely ever do on my blog, even when covering the issue of brand/blogger relationships: I am going to focus on a "group" of people, a group whose very definition has eluded brands and marketers for years: Latinos/Hispanics/Lat[...]

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Follow @girlgonetravel

Sunday mood is all about recentering, refocusing, Sunday mood is all about recentering, refocusing, and protecting your peace. It’s alright to care, stay informed, get involved AND still carve out moments for self care, however that looks like for you. ❤️
Summer isn’t complete without a visit to @spotte Summer isn’t complete without a visit to @spotted_duck_flx in Penn Yan, NY. 

Here you can get frozen custard made from duck eggs, and they also have some dairy free options which are lovely as well. 

It can get busy, especially since being named the best ice cream in New York State, so expect long lines during high tourist seasons. But you can also get lucky, as we did, and experience a mellow visit surrounded by cute ducks and chickens and the serenity of farm country living. 

Worth the visit either way. 

#pennyanny #upstateny #newyork #countryliving #icecream
We have FINALLY opened the windows and it is heave We have FINALLY opened the windows and it is heavenly.
Nothing like starting the day with a solid cup of Nothing like starting the day with a solid cup of coffee. Before an early morning shoot, we stopped at @gimmecoffee in Ithaca, NY for a delicious pick me up.

A staple in the Ithaca community, with many shops throughout and founded in 2000, this iconic coffee brand is merits all the praise for it’s consistency in quality and service. Never disappoints. ☕️

#coffeetiktok #coffeeshop #ithacany #coffeelover
Nothing like starting the day with a solid cup of Nothing like starting the day with a solid cup of coffee. Before an early morning shoot, we stopped at @gimmecoffee in Ithaca, NY for a delicious pick me up.

A staple in the Ithaca community, with many shops throughout and founded in 2000, this iconic coffee brand is merits all the praise for it’s consistency in quality and service. Never disappoints. ☕️

#coffeetiktok #coffeeshop #ithacany #coffeelover
Taking in the sunset by the lake. We enjoy coming Taking in the sunset by the lake. We enjoy coming to the lake much later in the day when most people have left, and when we get to take a dip after a long, hot day to reset and relax. 

Almost 4 years since we moved to the Finger Lakes and I still can’t believe this is my lucky life. ❤️

#fingerlakes #newyork #lakelife

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