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Public Relations & Branding

Public Relations & Branding
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February 14, 2014

Social Media and The Threat of Assumption on Our Brands

Today I made a phone call that I have wanted to make for about a year. I called a blogger whom I had been a total jerk to, and whom I had hurt with my words, and apologized. I took full responsibility for my words and my actions, acknowledged how they didn't deserv[...]

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Public Relations & Branding
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October 25, 2013

Condé Nast’s Choice To Stop Using Interns Might Help With Diversity in Media

Julia Beck, friend and founder of Forty Weeks, shared this article announcing the news that Condé Nast will stop using the help of interns to avoid liability. Liability that it has faced due to the fact that they have allegedly abused the program (and the interns)[...]

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September 20, 2013

Too Old? The Follow Up & Answer

Just yesterday, I wrote this. I will admit that I had pretty much started to give up, play that voice in my head of it's not a big deal. My husband worried that I would draw negative feedback from "the industry", asked if I had gotten any push back, if I had starte[...]

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August 5, 2013

The Role of Media & Diversity: Sticking Out Like A Sore Thumb

I was at a press event with a little over 35 other travel writers, bloggers, and brand representatives. I was talking to a travel writer about Japan, extremely curious about it because it is one of the places my family and I want to travel to soon. I asked her wha[...]

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July 29, 2013

Is The Blogger Only As Good As Their Sponsorship?

Sponsorships. It is the factor in many conversations on blogging that often divide the blogger from the journalist, the self-proclaimed ethical writer from the so-called non-ethical one, the true professional from the opportunist. It is the thing that allow elitist[...]

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March 20, 2013

Pitching Bloggers: To Call or Not To Call

I am having a hard time focusing this morning. I am exhausted from a 5 and half day trip and am feeling the pressure of impending deadlines. It's taking me a bit to get to things, but I was just getting to it when my phone rang. 212 number. NYC. I immediately imagi[...]

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Public Relations & Branding
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October 13, 2012

People

The train started to move. I sat quietly, completely aware. More aware of being on the train than I have been in a long time. More aware because my biggest source of distraction - my phone - was inadvertently left home. Instead of aiming for a panicked rush back in[...]

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October 3, 2012

It’s Time to Take Back The Blog

Have you heard the news? Facebook is killing how we connect with our audience. Ok, maybe I am being a little dramatic, but not by much. Some people are blaming Edgerank, an algorithm developed by Facebook to govern what is displayed and how high on people's news[...]

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September 15, 2012

What’s in a name?

Re-branding my site and bringing it to life was a catharsis for me. I was full of apprehension and insecurity over it. Afraid that I would somehow let down the many people who have supported me thus far. And that's what is so interesting about change, isn't it?[...]

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September 7, 2012

Working with Latino Bloggers: The Mystery, The Myths

I am going to do something here that I rarely ever do on my blog, even when covering the issue of brand/blogger relationships: I am going to focus on a "group" of people, a group whose very definition has eluded brands and marketers for years: Latinos/Hispanics/Lat[...]

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Follow @girlgonetravel

One day would never be enough to celebrate the won One day would never be enough to celebrate the wonderful that has been the 20 years that I have been @toniiocain’s mom. The kindness and softness he puts out into the world is something we all need more of.

Antonio, I am proud of the man you are growing up to be and know that you are destined for amazing things. 

I miss the baby you once were because omg, you were the best baby, but I look forward to continuing to experience this journey of growth you are on.

Happy Birthday, Antonio. I love you more than words could ever express. 

#proudmomma
Rainy Sunday night bliss. ❤️ Feeling grateful. Rainy Sunday night bliss. ❤️ Feeling grateful.
A perfect little roadtrip idea: Clifton Springs, N A perfect little roadtrip idea: Clifton Springs, NY to explore all the good reads available at the cutest little bookstore, @sulfurbooks. 

With its airy feel, with cozy reading nooks and friendly vibes, I could’ve easily spent hours here. Instead, I walked away with some new reads and excitement for my return.

📍Clifton Springs is a 45 min drive from Rochester and a little over 30 mins from Penn Yan, NY. 

#fingerlakes #smallrownny #newyork #roadtrip #booklover
And the mural is complete! This year, @travisjcain And the mural is complete! This year, @travisjcain was invited to participate in MuralFest hosted by @communityartselmira. His theme was in honor of the Seneca Indigenous culture and their remaining influence on the Finger Lakes and so much of North America. 

In the mural you will see depictions of a turtle at center, which is sacred and is believed to be the protector and nurturer of life. The 13 moon cycles is the traditional lunar calendar. Also depicted are long houses, traditional foods such as corn, and an eagle, which serves as a messenger to the Creator and a protector of the Haudenosaunee.

The mural is already marked by the impact of all the rain we had since he started, but today he, @liamcain._ , and @toniiocain worked throughout the day in this very hot sun to complete it. And I couldn’t be prouder or love it more! 

If you want to see the mural in person, it is located on the railway wall along Washington Ave. and Lake St. in Elmira, NY across from the old Big Lots parking lot. 

Congratulations to Travis and all the artists!

#murals #streetartist #elmirany #artist #muralist
Mi gente Latinx e inmigrante : tu felicidad, tu é Mi gente Latinx e inmigrante : tu felicidad, tu éxito, y tus esperanzas y sueños positivos hacia el futuro también son expresiones de revolución. El propósito es crear desesperación, confusión, intimidación, y tristeza. Y sí, existen. Sufrímos con nuestras familias, amistades, y comunidades. Pero, coño, nuestra gente somos resiliente y capaces de más de lo que se imaginan. Movamosnos adelante con la cara alta, dignidad, y coraje. 
…………..

My Latinx and immigrant people: your happiness, your success, and your positive hopes and dreams for the future are also forms of revolution. The purpose is to create despair, confusion, intimidation, and sadness. And yes, they exist. We suffer with our families, friends, and communities. But, above all, our people are resilient and capable of more than you can imagine. Let us move forward with our heads held high, with dignity, and courage.

#latinx
Things that make me happy: the sound of rain on th Things that make me happy: the sound of rain on the metal roof. So calming. 

#countryliving #fingerlakes #newyork

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