• About
  • Blog
  • Working together
  • Testimonials
  • Contact

Girl Gone Travel

Girl Gone Travel

Public Relations & Branding
/
March 20, 2013

Pitching Bloggers: To Call or Not To Call

Enjoyed this post? Give it some love and share!
Share

I am having a hard time focusing this morning. I am exhausted from a 5 and half day trip and am feeling the pressure of impending deadlines. It’s taking me a bit to get to things, but I was just getting to it when my phone rang. 212 number. NYC. I immediately imagined it was an agency calling because many agency and brand representatives with whom I have a relationship do sometimes call me for a lot of reasons, and I answer.

Except I didn’t know the rep on the other end of the phone…or his agency. He talked about an email he had sent a couple of days ago. I didn’t recall it. I was mildly annoyed, but patient, because I have been there and when I was, this was the part of my job I hated the most – the one where I was more a telemarketer than a PR rep. So, I listened and I invited him to re-email me his pitch – which he did and which was actually a good one (I can’t use it myself, but I think my readers will love it). Once I got the email, I remembered it was one I had quickly read and deleted while on the road.

So. Did his calling me work? Yes, it did. Did I enjoy the phone call? Not really. But, having been on the other end of that in the past, I know he didn’t enjoy it either.

So the question remains, should agencies and brands phone call pitch bloggers?

Ask the bloggers and most will give you a resounding NO, unless, of course, we have a relationship with you. So much of Social Media is about that, we say. Though honestly, media itself has always been about that. I have always gotten a better response from media I have a relationship with. We, as bloggers, have a responsibility in this relationship building part as well.

My PR and publicist friends weighed in with some really great points that made me take pause and realize that we (bloggers) can’t have our cake and eat it too.

My friend Barbara, who is a freelance publicist (who can call me any time) says:

“Publicists jobs are getting exponentially harder and I so much appreciate your understanding. Just an answer. It’s polite and kind.”

My friend Lorianne, whom I met through her agency work (and whom I also consider a friend and can also call me any time) adds:

“Before e-mail pitching, this was all there was (well, and snail mail/faxing ). I think the tactic is relationship building and getting an immediate interest or “no” but one has to understand that it certainly can disrupt someone’s day or work flow. Especially if the pitch is not 100 percent targeted, succinct, and only intended for that very person, or an offering up of a juicy exclusive.”

They both make great points. We as bloggers, have the responsibility to be professional in our practices (and polite) and take the time to just say no when appropriate. We all have had our share of really bad, somewhat rude, and even inappropriate pitches. Many more of us have taken to our blogs to complain about them – but fewer just take the time to say, “No, thank you” or “This doesn’t apply to what my blog is about, but thank you for your consideration” (that, by the way, is my standard rejection email response).

We go on and on and on about how bombarded we are with emails each and every day. Lucky us. It means we are busy and on lists and on someone’s radar – a good problem to have. If our jobs were in an office setting, we would have to reply to those emails – or someone would – because it is about relationship building and that’s a two-way street.

But as Lorianne pointed out, it’s also on the publicists and agencies to do their homework and research the blogs before blindly or mass pitching bloggers – just as they would have to do research on media outlets before blind pitching and mass emailing them. A more informed, targeted approach leads to better results, better response, and less work all around.

So, to call or not to call?

The rep this morning called because I didn’t bother to respond to his email, and he has a job to do, a job which was made more difficult by my not responding. I hated calling media when I worked in public relations, but I had to because they didn’t respond. A simple email would have avoided the annoyance and time, on both ends. Which means that no matter how awesome and coveted we all may be with the millions of emails a day we might get, it’s our job to reply – just as we would were we in the office – and in doing so, we minimize the continued emails (and phone calls, and tweets) that follow fishing for whether or not we are interested.

And brands/agencies have a job too. Do your research. Target your message appropriately. Don’t start your emails with “Hi” (no name), “Dear Blogger” or worse “Dear Mommy Blogger”. Find out who we are, what we blog about, and what our interests are.

The gentleman that called me this morning did his homework. He knew my name (and obviously my number and email), and he targeted his pitch as one that would appeal to my readers. The phone call was distracting, but it was my fault.

To me, the phone calls, especially coming from agency representatives that I have never met or emailed with, feel like telemarketing – like a hard sell. I hated it when I made the calls for my job, and when I receive them they feel awkward.

For the record, this isn’t a “blogger” thing. When I pitched reporters back in my day I can count on one hand how many of them enjoyed my calling them with pitches and how many of them were polite about it on any given day. In fact, I got more calls from reporters who were interested, when they were interested. So, the phone call pitching thing may be a necessary evil, but it’s not all that fun for anyone involved.

I have to remember that this is the work part of what I do, and if I can’t be bothered by these things then I might need to reconsider my profession or hire an assistant. I have to remember what it feels like when I don’t get a response to my emails – which of course, I always think are relevant to the person receiving it – and I have to learn to be distracted by the task at hand and deal with it appropriately. At the very least – and I have to remind myself of this – I have to reply to the emails, especially since that is my preferred and most convenient method of communication.

Hopefully, we will all continue to work at getting better at our jobs and at communicating with one another, from both sides, and as my friend Barbara said (and thank you for the reminder) we need to keep working on being polite and kind with one another in the process.

[subscribe2]

Related

Enjoyed this post? Give it some love and share!
Share
Pin this Post
Share this Post
Carol Cain

Brooklyn native Carol is happiest when on an adventure, whether close to home or farther away. She is a small business owner and travel writer. In addition to creating Girl Gone Travel, she is the Founder and Principal of Brave World Media, a social media marketing, communications, and branding agency. She's mom to three wonderful sons and wife to a handsome Irish/Scot. She lives, works, and plays in the beautiful Finger Lakes region of NY.

You May Also Like...

Blogaversary: A Blog Turns One, The Adventure Continues

December 10, 2009

Ice Skating in The Pond, Bryant Park, NY

December 28, 2009

Life’s Journey and The Marks You Leave Behind

August 14, 2010
8 Comments
  • Paul Easter
    March 20, 2013

    Interesting post. I have the opposite problem. Since I am giving my blog a “reboot”, I am trying to find marketers who would be interested in working with me. What did you do when you were starting out to build those relationships with marketing professionals? Feel free to reply to my email if you like. Thanks.

    Reply
    • caincarol
      Paul Easter
      March 20, 2013

      Hi Paul – good ol' fashion networking and face to face interactions was really what worked, and still works, for me when looking to spread the word about my brand and my work and who I am. I invested a lot on conferences and attended many events. I collected business cards and sent emails with my media kit and story ideas. I pretty much worked the pavement. This helped people get to know me as a person as well, but it also helped me to identify who I wanted to work with. Hope that helps!

      Reply
  • Barbara Pflughaupt
    March 20, 2013

    Thank you — I love our relationship for so many reasons – continuing to learn and get better at what we do is part of that. I am grateful you have lived both sides of the dialogue – that is a great benefit to the publicists who want to work with you – and even better for those who already do 🙂

    Reply
    • caincarol
      Barbara Pflughaupt
      March 20, 2013

      Thank you Barbara!

      Reply
  • Kris Cain
    March 20, 2013

    Great post. I agree. And I used to give the same advice about responding to all emails, but I have slacked off big time because my inbox is indeed overflowing. I tend to respond to emails in bulk late at night, but keeping up is hard. I am trying to work on a better system and get a handle on that part. Because I do still believe… you never know what other companies PR work for. And although that first pitch that they send you might not be a match, there may be some other clients that they work with which are perfect for your blog.

    I wrote about some of my peeves, etc. of pitching bloggers not too long ago:

    Reply
    • caincarol
      Kris Cain
      March 20, 2013

      Thanks Kris. It is hard to keep up with emails. And though I don't get millions or even hundreds a day, not even close by any means, life is busy and they can pile up on you! But, yes, you are right. You never know.

      Reply
  • Marnely Murray
    March 20, 2013

    In my opinion, it's easier to respond with a No, thanks or Thanks for the information, but I'm not interested at the moment. To me, it's common courtesy and I know it's impossible for the bloggers that get massive email pitches. But I'd still try. And it's a win win since you avoid the cold calls.

    Reply
    • caincarol
      Marnely Murray
      March 20, 2013

      You are absolutely correct, Marnely. And honestly, we may say we're drowning in emails, but not really. It's also good to just have standard ones on hand that you can copy and paste to fit the email. They can pile up on us, but it seems we can avoid the follow up on things that we don't need with a quick response.

      Reply

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Post
Favorite Asian Cuisine Spots in NYC
Next Post
Do what you love.

Categories

  • Asia5 Post(s)
  • Caribbean17 Post(s)
  • Central America4 Post(s)
  • Europe53 Post(s)
  • North America316 Post(s)
  • Oceana1 Post(s)

About me

Hi! I'm Carol! I am an award-winning travel blogger, a keynote speaker, and the Principal and owner of Brave World Media, a social media marketing, communications, and branding agency. I a wife to a handsome Irish/Scot and a mom to 3 sons and 2 puppies. Welcome to my blog where I share stories of my travels and professional public relations insights and advice. Thank you for reading and for your support!

Carol Cain

Contact

  • caincarol@gmail.com

Follow @girlgonetravel

Kicking off my birthday week in one of my favorite Kicking off my birthday week in one of my favorite places in the world: Scotland, specifically Edinburgh. Though hubby is half-Scot this is his first time and I am so excited to explore this city and some of my favorite spots with him. 

In true Scottish fashion the weather is rainy, but that’s to be expected and luckily there’s plenty to do to get out of it. Will share more soon. ❤️🏴󠁧󠁢󠁳󠁣󠁴󠁿

#scotland #birthdayweek
Seventeen. My baby boy is 17 today. ❤️ Seventeen. My baby boy is 17 today. ❤️
When our kids were little, hubby and I would feel When our kids were little, hubby and I would feel guilty and sad around this time of year because they weren’t getting the experience of a boisterous house full of family - cousins, uncles, aunts, grandparents…they just got us. And for a few years it tormented us, though we always put on a happy face and worked hard to make it as special, and as memorable as possible. We have strived to give them all the love and joy we can. 

And though they have delighted in the rare occasions where we share these moments with others, they have expressed, as recently as this weekend, how much more meaningful and special it is for them when it is just us. The first time they expressed these sentiments to us, years ago when they were much younger, Travis and I realized that while we wasted years being worried and stressed and guilted over not being able to give our kids that picture perfect family-filled holiday experience, we failed to appreciate how what we were giving them…just us two…was and is enough, and something they not only look forward to but are hesitant to share with others.

And they never let us forget it, lest we feel tempted to change things up. Our gatherings may be small, and it may just be us, but for our kids, it is enough and as they have expressed, “absolute perfection”.

May this give solace to those whom have chosen a happier, healthier path for their own family even if it feels smaller than most.
I am incredibly grateful to our local farmers, bak I am incredibly grateful to our local farmers, bakers, food growers, and purveyors. Their craft and labor feeds us, spoils us, and constantly treats us to good food. In preparation for Thanksgiving we picked up a seasonal, straight-out-of-the-farm box from @glennscottfarm. This box is so stocked with goodies that we will be fed for days from it. 🌱

Then we made our way to @amitycoffeeco for freshly baked pies and pastries, which made my morning easier, as everyone feasted on the pastries, and saved me so much work from not having to bake! 🥐

Everything is so, so good with the added bonus knowing we get to both support local farmers and small businesses while feasting on locally sourced and grown food. We are lucky and privileged to live in such a fruitful, beautiful place. ❤️ Shop small and support local. 

Happy Thanksgiving.
The guys went to Los Angeles to take part in a fun The guys went to Los Angeles to take part in a fun music festival. I stayed home. I had so many plans for the weekend: reading, piano playing, working out, long walks, movie watching. Instead, I spent all of Saturday in my pajamas cleaning and prepping @theflxcottage to be filled with family for the holidays, and walking with the puppies along the vineyards - yes, still in my pajamas 😊, and then Sunday sleeping in, meeting a darling friend for late brunch, and walking along the lake during sunset while the laundry was done.

I fought back the urge to open my computer and get work done, and the guilt of not staying busier. 

While the silence is weird, it’s been really nice to just be with myself and my thoughts, and practicing self-kindness in my enjoyment of doing nothing much. It felt special, and rewarding. And really lovely. Though I am ready for my guys to come back home too. ❤️
This cute coffee spot and creative studio space, @ This cute coffee spot and creative studio space, @montourmarket / @northnewyork is back with more hours and I couldn’t be more thrilled. (Thanks to @syd.fee for update!)

Yummy coffee, fresh pastries, friendly service, as well as locally sourced goodies and artisan goods to shop for. Come out and support this small business and give Montour Falls some love. 💕

#fingerlakes #myflx #flxwinecountry #coffeelover #montourfalls

Copyright © 2023 Girl Gone Travel | Privacy Policy | Copyright Notice