• About
  • Blog
  • Working together
  • Testimonials
  • Contact

Girl Gone Travel

Girl Gone Travel

Public Relations & Branding
/
September 15, 2012

What’s in a name?

Enjoyed this post? Give it some love and share!
Share

Re-branding my site and bringing it to life was a catharsis for me. I was full of apprehension and insecurity over it. Afraid that I would somehow let down the many people who have supported me thus far.

And that’s what is so interesting about change, isn’t it? Often times we consume ourselves with what others will think, what others will feel, and how others will react that we pause, hesitate and sometimes fail to move forward. The thought of re-branding my site was a little over a year long process. I had been shopping around for design ideas for about 8 months. I had been thinking about a new name for about as long. I consulted with friends, business partners and even clients.

I worried and worried over this. My husband, and business partner, worried even more.

But, in the end, and like how I do mostly everything in my life, I envisioned all of this to be a great big pool full of cold water and I held my nose and jumped right in, feet first. I made a big splash, shivered around for a bit, and you know what? The water is feeling really good right now – maybe even better than I expected.

What is in a name is everything, especially when it comes to creating your brand. I didn’t think it through very much when I first launched NYCityMama, and though I still love the name I knew it wasn’t representative of what I was doing, or where I was in my brand anymore.

Funny thing is, very few people were as comfortable with the idea of re-branding as I was. Many friends offered cautious advice and hesitated in saying it would all work out fine.

I have learned that in life and in business, there are times when you have to follow your heart and what feels right. Do your research. Talk it through with others you trust. Sit on it for a bit and feel it out. Try, test, and try again – even if privately. Make sure it is what you really want, but most of all, promise yourself that whatever the outcome, you will never, ever regret your decision.

Take responsibility for your choices, take them on with confidence, and be willing to accept whatever comes next, as long as you know that the choice is one that makes you happy regardless of what anyone says or thinks.

Because what is in a name should represent what you are most passionate about, and what you are most passionate about should be your biggest joy. And that’s the key: always blog your passion, whether that be coupons, or kids, or travel. If and when you blog your passion you set a good base to start with. You can learn all the other things (how to improve your writing, how to grow your brand and your following, or how to partner with businesses and make money) along the way.

Thank you so much for the incredible support and accolades, the love, the kind words and congratulatory messages and notes and remarks. I am so grateful for the love. My husband Travis and I worked very hard to bring our passion to life in a way that you would enjoy and feel excited about as well. To know that we have accomplished this means the world to us.

Nothing makes me happier than to witness it all.

When blogging your passion, you can’t make it about the numbers and stats – you have to make it about what is most real and true for you. So, is starting over scary for me? Well, not really only because my focus isn’t on where my numbers stand, but on where my heart lies…and as long as I remain true to myself I know that others will follow.

And for this, I thank you!

[subscribe2]

 

Related

Enjoyed this post? Give it some love and share!
Share
Pin this Post
Share this Post
Carol Cain

Brooklyn native Carol is happiest when on an adventure, whether close to home or farther away. She is a small business owner and travel writer. In addition to creating Girl Gone Travel, she is the Founder and Principal of Brave World Media, a social media marketing, communications, and branding agency. She's mom to three wonderful sons and wife to a handsome Irish/Scot. She lives, works, and plays in the beautiful Finger Lakes region of NY.

You May Also Like...

Blogaversary: A Blog Turns One, The Adventure Continues

December 10, 2009

Ice Skating in The Pond, Bryant Park, NY

December 28, 2009

Life’s Journey and The Marks You Leave Behind

August 14, 2010
18 Comments
  • Roxana A. Soto
    September 15, 2012

    Good for you, Carol! I love the the new site, the new name and, as always, your honesty!

    Te felicito de verdad and I look forward to continue to follow you and your beautiful family's adventures!

    Un beso fuerte desde Colorado!

    Reply
  • Carol Cain
    September 15, 2012

    @Roxana A. Soto: Thank you Roxana!

    Reply
  • Stacie @ The Divine
    September 15, 2012

    Congrats, Carol! I love the name and just liked on Facebook. 🙂

    Reply
  • Carol Cain
    September 15, 2012

    @Stacie @ The Divine Miss Mommy: Thank you so much Stacie!

    Reply
  • Anna
    September 15, 2012

    congrats, new site looks awesome!!!

    Reply
  • Carol Cain
    September 15, 2012

    @Anna: Thanks so much Anna : ))

    Reply
  • Melanie Edwards
    September 15, 2012

    It's funny. I've been debating a change for almost 2 years now and the same issue is my biggest concern – how will others perceive the change? How will it affect current partnerships, client work, etc.? So happy you followed your heart and it's great to see that it can, indeed, be done without losing it all. 🙂

    Reply
  • Carol Cain
    September 15, 2012

    @Melanie Edwards: Oooh Melanie! I can't wait to see what you do : )) Take your time, find what's right and we will follow!

    Reply
  • Erin@MommyontheSpot
    September 15, 2012

    Long time listener, first time caller – this post is inspirational! Awesome how you are following your passion!

    Reply
  • Carol Cain
    September 15, 2012

    @Erin@MommyontheSpot: Thank you so much Erin for leaving a comment : ) I am so happy to have inspired!

    Reply
  • Holly
    September 15, 2012

    I'm getting to the point of needing a major change, especially being introduced as a "mommy blogger" in a professional setting yesterday. What you've done is so inspiring and I will also take my time to make a change. I love to see that you've taken your time and have done exactly what you set out to do. The results are fantastic and from your heart. Mazel tov!

    Reply
  • Carol Cain
    September 15, 2012

    @Holly: Oy. I feel your pain Holly. I wish you luck in your journey and am sure you will fine something that makes you just as happy xoxox

    Reply
  • Tracy López
    September 17, 2012

    I've already liked Girl Gone Travel on Facebook through my Latinaish page, so one less person to move over. I love the re-design and new name – it's perfect and you had outgrown the other one. Wishing you a lot of success, Carol.

    Reply
  • Carol Cain
    September 17, 2012

    @Tracy López: Thanks for your continued support Tracy and for your feedback, we love hearing it! xox

    Reply
  • Anna
    September 19, 2012

    I was extremely worried about my personal brand when I joined AOL and then HuffPost, but during a particularly worrisome week, a co-worker who I consider a great friend said to me, "you've built yourself as a person before you got here, and you'll take that with you after." That has stuck with me ever since, and I hope it sticks with you too. People will ask for NY City Mama, people will ask for Girl Gone Travel, but they will always know Carol.

    Reply
  • Carol Cain
    September 19, 2012

    @Anna: Thank you Anna! That is so reassuring and so great to hear. I am seeing that people aren't following the brand as much as they are following the person (me). It's been an incredible eye-opener for me, and a source of renewed confidence and appreciation for my audience and friends. Thanks for sharing that. I know it will resonate with others as much as it just did for me…and for you.

    Reply
  • Wendy @ Connecticut
    September 26, 2012

    Carol, I think you are doing what a lot of bloggers will be doing soon. For those of us who have been blogging for awhile, you find that what you started with may not be what you are interested in now or where you want to go. This is why I have launched my new local blog. My main blog, Sweeties Sweeps, is still where I have the most traffic and income, but I have so many more interests that instead of rebranding that site, I just started a new site (Connecticut Bloggers). Eventually that will change as we won't want to just blog about our state but so much more. For me it is easier to just start a new blog everything time I have a new interest (I think I am up to 10 now).

    For me, and I am sure a lot of other people, this rebranding comes in waves. I have been many things over the years and it seems they last about 3 years (well, except for being a Mom and wife). The 3-year point is where I have mastered whatever it is and I need a new challenge. I either leave it behind or bring it along for the next phase of my life.

    I think what you are doing a great thing. People will continue to follow you because they love your work. Enjoy!

    Reply
  • Carol Cain
    September 26, 2012

    @Wendy @ Connecticut Bloggers: Thanks Wendy! I guess that's the nature of the beast. We are meant to grow and change. Otherwise, we aren't living life to the fullest. I wish you success with Connecticut Bloggers! Love the excitement and anticipation that comes with the new : )

    Reply

Leave a Reply to Carol Cain Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Post
Working with Latino Bloggers: The Mystery, The Myths
Next Post
Eating My Way Through Vail, CO

About me

Hi! I'm Carol! I am an award-winning travel blogger, a keynote speaker, and the Principal and owner of Brave World Media, a social media marketing, communications, and branding agency. I a wife to a handsome Irish/Scot and a mom to 3 sons and 2 puppies. Welcome to my blog where I share stories of my travels and professional public relations insights and advice. Thank you for reading and for your support!

Carol Cain

Categories

  • Asia5 Post(s)
  • Caribbean17 Post(s)
  • Central America4 Post(s)
  • Europe53 Post(s)
  • North America316 Post(s)
  • Oceana1 Post(s)

Contact

  • carol@girlgonetravel.com

Follow @girlgonetravel

Are you a MacKenzie-Childs fan? I only heard about Are you a MacKenzie-Childs fan? I only heard about @mackenziechilds after moving to the Finger Lakes, as did my husband. But my MIL is very well-versed in all things MC and is a massive fan. We were so pleased to have learned that her visit coincided with their Artisan Crafts Festival (going on through today, Oct 1, 2023), featuring regional artisans and craft makers, as well as tons of discounted MC items! We thought for sure this would be fun FOR HER and that was the goal. Little did WE ALL expect - including the teens - to enjoy it so much and get caught up in the excitement of finding items we also wanted (the pumpkins and Xmas decor were a huge hit)! Plus the festival has several delicious food trucks and beautiful grounds to explore, as well as this whimsical farmhouse to tour - seen here. 

So we walked away with several goodies (not just for grandma) and a lesson on not making assumptions because we actually really loved it. In the end, it was such a fun day and we all agreed we would return, even without grandma in tow!

To learn more about the artists who founded MacKenzie-Childs and the fun festivals they host throughout the year, visit their website.

#mackenziechilds #aurorany #fingerlakes #artsandcrafts
The only place I happily wake up before the sun is The only place I happily wake up before the sun is in the country because it is absolutely magical. ✨

#fingerlakes #countryside #myflx #countryliving
There’s so much to see, pick, eat, and enjoy dur There’s so much to see, pick, eat, and enjoy during harvest season in the Finger Lakes! The lakes are a bit colder but still so beautiful, our favorite wineries are busy harvesting grapes (thanks to our friends at @wagnervineyards for taking me along for the ride!), and there is so much abundance from our local farmers to enjoy!

Here’s a glimpse of life in wine country! 🍁🍂🍎🍏🎃

#myflx #flxwinecountry #harvest #citygirlgonecountry #countrylife
My awesome babes. Love them so much. #NationalSons My awesome babes. Love them so much. #NationalSonsDay
The early morning fog is my favorite view of the s The early morning fog is my favorite view of the season. If by the lake it dances over the vineyards, water, and hills. If in the valleys, like Corning, it sits like a blanket cuddling the streets and homes while everyone slowly starts their day.

The runners at this weekend’s @wgmarathon might get to enjoy a glimpse of it as they start their race (I will be up early to cheer my girl @thereshegoesagn on! 🙌🏾). But even if you don’t get up early enough to enjoy this sight, the fall colors are here to take your breath away too. 🍁🍂 

#myflx #flxwinecountry #corningny #flxfall #bestfallgetaways #fallvibes #autmnseason
Yay! It’s officially autumn, my absolute favorit Yay! It’s officially autumn, my absolute favorite season especially since moving to the Finger Lakes! Harvest has already started and soon everything will be colorful with a warm glow. 🍂🍁🎃 Have you visited the region in the fall?

#myflx #fingerlakes #flxwinecountry #flxfall

Copyright © 2023 Girl Gone Travel | Privacy Policy | Copyright Notice