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Girl Gone Travel

Girl Gone Travel

Public Relations & Branding
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January 10, 2019

To a new year and coming full circle

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One of the things that I have loved the most about being a blogger is the storytelling. I blame my love for this writing style on my elementary school teachers whom, in their efforts to teach us spelling, grammar, and penmanship, would encourage us to view the most mundane details of our lives as an opportunity to tell a story…one that we would write over and over until it was ready to go on colorful construction paper tied together with yarn to create a book with hand drawn pictures we drew ourselves and would later present to our parents.As a young child, I wasn’t traveling to far away places, so my stories consisted very much about everyday life experiences, like climbing my grandfather’s cherry tree and eating them with my cousin till our stomachs hurt, or the new glittery pink jellies my mom had bought me and how they would make my feet sweaty in the summer months, or my love for Snoopy and how I would cry when my mom insisted on throwing him in the laundry. I had stories for days.

When I started as NYCity Mama in 2008, I loved the idea of writing to tell the stories of my city of New York. I wanted to tell the stories that gentrification was erasing and publications were ignoring. I did it as a form of rebellion. I was angry with the kinds of stories defining my hometown, ignoring the impact communities like mine had on the city and its history, or ignoring my communities entirely. I wanted to show what about the city  loved so much through the mundane tales of just living there. I never expected the audience, or the awards, or the accolades and I certainly didn’t expect the incredible opportunities that followed.

Like many bloggers before and since, these opportunities allowed me to tell more stories beyond my city. I made friends who remain friends still. I traveled a lot, so did my family, and I was able work from home and raise my children, and even get a couple of dogs.

This journey has been so giving and rewarding to me and my family

Over time though, I found that telling the story was getting harder and harder to do. It used to be that the beauty of blogging was the freedom it allowed us to use our most authentic voices. While traditional publications were beholden to their advertisers, sales, and subscribers, blogging allowed for a more free spirited form of expression. All that mattered was that you had a good story to tell, one that resonated with people and connected communities, both close and far, to each other. It made people not feel alone. It informed and inspired. A narrative that was less edited and controlled and curated, and more personal, and raw, and real.

Eventually publications, advertisers, and brands took note of the power of blogs and shifted their attention and money this way. And it was amazing to get paid to blog about your life or experiences, while still in control of your voice, narrative, and style. But, with those investments came the rules, restrictions, and criteria of the traditional until the goal wasn’t about the story anymore, but about the money and the clicks and popularity. Suddenly everything is for sale. The old adage “sex sells” and the traditional media and marketing practices of selling a fantasy, took hold. And trust me, it is a fantasy. More and more influencers are depressed and stressed over the pressure of maintaining a brand or image long after their life circumstances, their goals, and/or their bodies have changed. It is, in all honesty, the unspoken epidemic of our overworked, underpaid, over saturated space.

You have otherwise self-respecting traditional journalists, who represent established publications, trying to stay relevant by dedicating entire timelines and days upon days of “discussions” to insult, minimize, degrade, and devalue the blogger industry. An industry they now work so hard to emulate and compete with. Worse yet, they are often supported by voices who once dedicated their careers to cash in on the work and content from the very industry they now belittle.

The competition became fierce making room for unethical behaviors and deceitful practices. Granted, the space was never perfect to begin with but it is significantly worse. Paid-for-content (advertisement) that is not disclosed as such, the purchasing of followers and likes, the manipulation of content to satisfy the search engine gods – this last one is actually taught and considered a savvy business strategy for making money off your blog – consumes how we operate and takes away the whole concept of what blogging used to be.

And I get it. It is an incredible gift to be able to blog, make money, be independent and travel because of it. I never in a million years would have been able to dream up the incredible opportunities this platform, this work has given me. I want to support and encourage anyone who has a skill that works in this medium. I think it’s a beautiful thing to start and own and sustain your own business, especially if it is the product of years of content creation and storytelling, whether through words or visuals. I want to connect with creatives and collaborate with them, but man is it easy for them to get lost in the noise today. 

I still like telling stories. I still love the online space and all the good, enriching things about it. I still like meeting and working with other creatives, but I knew I had to find another way.

Taking a leap and building something of my own 

Our media company, Brave World Media, is into its second year of operation. We have had the pleasure of working with Finger Lakes Wine Country helping to improve and grow their online presence and brand. I have done social media training, online strategy and growth development, helped FLWC in coordinating and planning for hosting the over 600 attendees to TBEX in the region. We also developed the design and look for the brand at the conference.

Our goal as a company is to empower brands and give them ownership and control of their stories. We have been working hard to connect them with influencers and bloggers who share their spirit and would be their greatest cheerleader. We aim to find great people, not based on stats or numbers or following, but those spirits, who like myself, get excited about telling the story – even from what some might consider the most mundane of situations.

I led a media group through Finger Lakes Wine Country. We were able to create the press trip with the consideration and thoughtfulness that I wish brands had in some of the trips I have been on. The result was a successful experience, and working partnership that have continued well past the trip itself. I thank  and give credit to FLWC for the trusting me and investing in these incredible professional creatives.

 

It’s been enriching because I’ve gotten to work with really special, talented, kind, and professional people, whom I already knew and love. Two of those are Megan and Scott, of BoboandChichi.com. I met them in Jerusalem, then again in Ireland, but it was after hosting them on the media tour of Finger Lakes Wine Country that we really connected. They are now our video/photography and social media development partners at BWM. We even got to travel to Iceland together!

It’s an incredible thing to be able to work with creatives you respect not only as professionals, but also admire as friends. With @BoboandChichi.

Professional focus – Be the change I want to see

When thinking about what I wanted BWM to be, I knew immediately that what it wasn’t going to be was another blogger resource provider. I didn’t want to create a business where I pimp out bloggers for a paycheck. I am and will always be a blogger and social media professional, and have done pretty well in this space. I want to work with others who have the potential to really help our industry be the best that it can be. We all win when our industry succeeds.

I come from a hospitality family and grew up surrounded by around the customer service industry. I have trained in communications, and am working on getting my certification in Hospitality Training to help businesses improve in all the ways they interact with their consumers. This year has brought me closer to that path.

I also knew that though I wanted to work with my community of influencers and bloggers, I didn’t want to work with them in the way that brands and destinations have worked with me in the past. There are some great people I have worked with, and then there are some that have failed in building the kind of rapport that would motivate me to continue to help them curate their message. We talk a lot about relationship building, but fail to actually take the time to invest in making it happen. I also listened to my peers and have watched so many of them struggle with unethical contractors, unrealistic fee offers for high demand work, and see abusive treatment of small business owners and entrepreneurs. So much of what this medium allows is the ability to create something of our own. There is a lot of incredible talent out there, and sadly a lot of brands who exploit it. Sure, there are also some really unethical and down right shady types in the blogger / influencer space, but with enough effort, those are easily weeded out.

I am hoping to also do more work to help diversify the space, and open up more opportunities for professional bloggers of color. I am done complaining and am instead creating the change I want to see in the space.

A lot of this kind of work is offline and behind the scenes. A lot of it relies on asserting your success by helping others do well and succeed too. This reality forced me to check my ego and helped me to find my validation not in adoring public affirmations, but in seeing others succeed because of the work we’ve done together. To some it looks like I haven’t been doing much of anything, but the truth is, I rarely have time to even contribute content to this blog. I am proud of the work I have been involved in this year. It’s been a tremendous growing experiencing professionally and personally.

Brave World Media executed the designed and management of the Speakers Lounge in Women’s Travel Fest, sponsored by Finger Lakes Wine Country. We will proudly be there again for the 2019 conference in New York City.

Continuing to grow BWM is my main professional goal. I am looking forward to speaking at more conferences and travel a bit, though I have found stability and reliability of not being away all the time to be huge components in successfully building my business. 

I want to continue to write for others and work with brands, even outside of BWM, but I want them to know that one-off gigs are not things I am interested in investing in. Want to work with me? Let’s work to build a story together and a more meaningful, long lasting partnership. Let’s bring back the true meaning of relationship and collaboration.

Personal focus – Living, giving, and receiving a life of joy

We’ve experienced so much good and joy this year. Whatever stressful, frustrating moments we’ve had can’t even compare to the positives.

I’ve continued to be involved in my community, doing everything I can to help those suffering from the current political and social injustices of today. Among my current work, I am a volunteer interpreter helping legal teams working to assist Spanish-speaking immigrants being detained while they seek asylum. It is an infuriating, saddening, eye-opening task. One I hope yields to more happy endings than not.

I made an effort to spend more time with friends and people I love. I don’t even have a lot of photos of all the enriching moments I shared with others, because I am also trying to remind myself that not everything needs a Tweet, Instagram, or blog post. Somethings I can keep to myself.

My husband adopted our oldest, something we have all wanted for years. Finally it happened and we are still on a high from it.

For a year I have been sharing all the fun stuff to see and do in the Finger Lakes. Because of my client, I have been there a lot, but I had already been to the region several times over the course of almost a decade. My family and I love it there. Working there is such a gift, but we would go anyway.

So we bought a house.

This country home purchase was years in the making. It required a lot of research of where we wanted it, and then getting to know the community better. And work to save and be in a position where this could even be a reality for us. We are proud and grateful of all that has happened for this moment.

It’s an old farmhouse built in 1870. It sits on 2.5 acres, surrounded by a couple of vineyards and a creek with a few waterfalls that leads to a couple of larger waterfalls that spill into the Keuka Lake. There is farmland, and distilleries, and wineries, and breweries, and lots and lots of nature. 

I have friends there, whom I love dearly and look forward to seeing as much as I can when I am there.

The house is old and needs work. We will most likely be working on it all year. And then there are the neighbors, some whom we’ve already met, all of whom have been so kind and friendly. There are stories, so many, many stories I want to tell about the area, and the history and the life there and the people. My mind buzzes with excitement at the thought of it. 

We traveled and considered different places, but in the end, our hearts chose this beautiful destination for a home.

I started an Instagram account (TheFLXCottage) for the house, and really for the collection of memories and special moments of our life in Finger Lakes. Like when I started blogging, I am not sharing the content to get paid, or garner popularity or fame. I want to go back to blogging the way I started. Just sharing the mundane, everyday life – some of which we don’t see, some of which we take for granted. Maybe some will find it inspiring or educational, or even entertaining. Maybe, like in 2008, it will just be my family and friends who follow, and that’s OK too. They have always been my greatest cheerleaders and readers. And at the end of the day, that is all storytelling is about, finding a reader, even if just one, that will be willing to take that journey with you. 

My continued gratitude to all the readers and followers, friends, and family, professional partners and peers who have contributed so much to the support, work, writing, and happiness I have felt this year. I appreciate you.

 

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Carol Cain

Brooklyn native Carol is happiest when on an adventure, whether close to home or farther away. She is a small business owner and travel writer. In addition to creating Girl Gone Travel, she is the Founder and Principal of Brave World Media, a social media marketing, communications, and branding agency. She's mom to three wonderful sons and wife to a handsome Irish/Scot. She lives, works, and plays in the beautiful Finger Lakes region of NY.

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4 Comments
  • Toni
    January 10, 2019

    I love everything you shared Carol. So happy for you ❤️

    Reply
    • caincarol
      Toni
      January 12, 2019

      Thank you, Toni xox

      Reply
  • nnennaya
    April 7, 2019

    One thing I love about reading your blog is your authenticity…I will ALWAYS keep saying that! So glad about your new home in the country side…I look forward to the day my family and I owe such a beautiful kind of home. Would be following the journey *wink* And I have been following what you have been doing with Brave World Media. I really look forward to working with you guys some day soon. Well done, Carol. And please continue being your authentic self *smiles*

    Reply
    • caincarol
      nnennaya
      April 8, 2019

      Thank you so much!!

      Reply

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About me

Hi! I'm Carol! I am an award-winning travel blogger, a keynote speaker, and the Principal and owner of Brave World Media, a social media marketing, communications, and branding agency. I a wife to a handsome Irish/Scot and a mom to 3 sons and 2 puppies. Welcome to my blog where I share stories of my travels and professional public relations insights and advice. Thank you for reading and for your support!

Carol Cain

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Hubby and I recently went to check out office spac Hubby and I recently went to check out office spaces for our business. We (I) started getting caught up in the perceptions of what other people might think about our business, or rather, how successful or serious it was with us operating it from our home. So, in order to keep up with the Joneses, we went out and searched. And immediately were like, "Nope."

One, it was an additional expense that we were taking on to convince other people of whatever we (I) thought they needed to be convinced of. And two, it felt like....well, like working out of an office, something which I personally haven't done in over a decade (almost two now) and which my husband just escaped from!

And lastly, we like to go out into the communities that our clients serve, but also that we live in, and get to experience it all ourselves. It makes us a great agency.

I share all of this because I am slowly coming to accept that there will always be those who will make a determination of who we are as people, as professionals, as a business simply from what they think they know, not from actuality...and..we (I) am still working on breaking down the toxic traits of corporate / professional influence and narratives.

As once a full-time travel blogger, I experienced first hand what it is to be dismissed and not taken seriously. But, because of my travel blogging work, I have visit over 40 countries (and still counting) and have been published and spoken on stages around the world. That doesn't just happen.

All this to say, as I (we) move away from renting an office in order to be taken more seriously by the corporate world...and save ourselves some money in the process...we are reminded to work on ourselves and on being our own biggest cheerleaders and advocates. Sure, we seek out support and mentorship and always work on learning and refining our skill. But can't pay attention to what others might be thinking. It will never be an accurate portrayal.

And a lesson to never, ever spend more money than we have to just to convince others how serious we are in our commitment to our work. In the meantime, our current office spaces are working out just fine.

#entrepreneur #smallbusiness
A band of misfits on a beautiful Finger Lakes nigh A band of misfits on a beautiful Finger Lakes night.

Life is too short and time too precious, so make sure to spend it with people who bring you joy and make you laugh. Whether it’s one person or more…it’s not the number of people, but the quality and kindness of their hearts that counts.

Here are some of the kind, sweet friendships we’ve been so lucky to have cultivated in our new home. Kisses and hugs @haejones32, @sarahloublagg, @nevetsretlaw, and @jerakahheady.

Till our next gathering! 

#friends #fingerlakeslife #fingerlakes
My happy place: the farmers market. It’s the sea My happy place: the farmers market. It’s the season for all the fresh, local, delicious goodness of the Finger Lakes to take center stage.

The region has a lot more than fried and fast food to offer locals and visitors. The vast amount of organic and locally sourced food is something that is really celebrated here. Even more so the fact that it is accessible and not exclusive to the privileged.

From cider to cheese to meats and veggies…all local, all from a passionate farming community. 

Oh, then, the artisans. *swoon* So much handcrafted beauty. For example, this beautiful hat from @easylivinghats. I have been wanting one of her hats forever and finally got not one but two! And her team, seen here, is so sweet and helped me find the right fit. Support local, shop small, be happy in the process. 📸@ithacafarmersmarket. 

#fingerlakes #myflx #farmersmarket #shoplocal #shopsmall
Hey, wanna come to a cool event in one of the cool Hey, wanna come to a cool event in one of the coolest places I know in Ithaca? (Read on!)

Today I took a stroll into the pavilion of the @ithacafarmersmarket. There was no market today, and though still a lovely space when empty, nothing compares when the market is buzzing with food purveyors and food-lovers! It is exciting and a favorite pastime of ours. Even more fun is when there is a special event happening!

And with that, I want to let you all know about the upcoming @tasteoftheflx taking place on Tuesday, June 14, 2022, at the Ithaca Farmers Market and offer you a discount code for your ticket! Use BRAVE20 for $20 off of either ticket tier.

The event will feature 50 + vendors, music in 3 acts, and a full evening of celebration! Taste of the Finger Lakes serves the dual purposes of showcasing the dynamic Finger Lakes food and beverage industry while raising funds for 3 non-profits doing the important work of improving access to healthy food across the region. Local, good food for a good cause...the best combination!

If you already have your ticket or plan to take advantage of this discount code to purchase it, let me know! I hope to see you there!

#fingerlakes #tasteofthefingerlakes #flxfood #flxeats #farmersmarket #ithacany
Cheers and Happy Pride to this beautiful, inspirin Cheers and Happy Pride
to this beautiful, inspiring, proud community full of people that I love so much.

To my LGTBQIA+ family and friends, know I adore you, would fight for, and support you always. You make my life and the world a more beautiful place. I celebrate you today, this month, and always. 

Thank you for being you. 🌈

#pridemonth #loveislove
What a stunning day to be on the lake with my fam. What a stunning day to be on the lake with my fam. We missed spending time with each other and it was time for us to slow down and bond. Even the surly teens eventually gave in to the fun and smiled a few times. Have I told y’all how much I love our new life here?

#lifeintheflx #fingerlakes #lifeinthecountry #soflx #thisissoflx #Lakelike #myflx #keukalife #winecountry

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