What’s in a name?
Re-branding my site and bringing it to life was a catharsis for me. I was full of apprehension and insecurity over it. Afraid that I would somehow let down the many people who have supported me thus far.
And that’s what is so interesting about change, isn’t it? Often times we consume ourselves with what others will think, what others will feel, and how others will react that we pause, hesitate and sometimes fail to move forward. The thought of re-branding my site was a little over a year long process. I had been shopping around for design ideas for about 8 months. I had been thinking about a new name for about as long. I consulted with friends, business partners and even clients.
I worried and worried over this. My husband, and business partner, worried even more.
But, in the end, and like how I do mostly everything in my life, I envisioned all of this to be a great big pool full of cold water and I held my nose and jumped right in, feet first. I made a big splash, shivered around for a bit, and you know what? The water is feeling really good right now – maybe even better than I expected.
What is in a name is everything, especially when it comes to creating your brand. I didn’t think it through very much when I first launched NYCityMama, and though I still love the name I knew it wasn’t representative of what I was doing, or where I was in my brand anymore.
Funny thing is, very few people were as comfortable with the idea of re-branding as I was. Many friends offered cautious advice and hesitated in saying it would all work out fine.
I have learned that in life and in business, there are times when you have to follow your heart and what feels right. Do your research. Talk it through with others you trust. Sit on it for a bit and feel it out. Try, test, and try again – even if privately. Make sure it is what you really want, but most of all, promise yourself that whatever the outcome, you will never, ever regret your decision.
Take responsibility for your choices, take them on with confidence, and be willing to accept whatever comes next, as long as you know that the choice is one that makes you happy regardless of what anyone says or thinks.
Because what is in a name should represent what you are most passionate about, and what you are most passionate about should be your biggest joy. And that’s the key: always blog your passion, whether that be coupons, or kids, or travel. If and when you blog your passion you set a good base to start with. You can learn all the other things (how to improve your writing, how to grow your brand and your following, or how to partner with businesses and make money) along the way.
Thank you so much for the incredible support and accolades, the love, the kind words and congratulatory messages and notes and remarks. I am so grateful for the love. My husband Travis and I worked very hard to bring our passion to life in a way that you would enjoy and feel excited about as well. To know that we have accomplished this means the world to us.
Nothing makes me happier than to witness it all.
When blogging your passion, you can’t make it about the numbers and stats – you have to make it about what is most real and true for you. So, is starting over scary for me? Well, not really only because my focus isn’t on where my numbers stand, but on where my heart lies…and as long as I remain true to myself I know that others will follow.
And for this, I thank you!